A must-have item in any beauty regimen has to be lip balm. The lips have to get some love too. For a long time, the biggest game in town was either Chapstick or Blistex. Anyone could recognize those tubes on sight. Most of the time the original was the way to go, but if there was a need for a little shake up, the cherry or mint flavors were there to fill that need.
In an industry that really hasn’t changed, it kind of had the “If it ain’t broke, don’t fix it kind of feel.” Well, where’s the fun in that? Someone or something had to come in and fill that need no one knew they needed. Evolution of Smooth, or EOS, took up the challenge and has changed the landscape of the Lip Balm industry. Read: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick.
What is the secret to their success? Quite simply, research and innovation. For one thing, instead of flavorless, cherry, or mint flavors, EOS offers a variety of scents like Passionfruit, Vanilla Bean, and Honeysuckle Honeydew. Sounds delicious. Another very important change is the shape of the container. Now instead of a tube that could get lost just about anywhere, EOS lip balm provides an eye-catching, colorful circular pot of lip balm that is a delight to use.