OSI Group’s Diversification Techniques

Turosi Pty Ltd was formed after the merging of Turi Foods and OSI Group. The two groups agreed to work together in a 50/50 agreement that would see Turosi provide the food market with enough farming production. Initially, Turi Foods is a family business, which specializes in poultry products in both production and processing in Australia. The company’s primary markets include roast chicken joints, chicken retail shops, supermarkets, butcheries, and restaurants.

OSI Group, on the other hand, is the primary supplier of protein foods to retailers, restaurants and other food markets in Asia –Pacific market. The two companies agreed to retain their plants in Victoria, Thomastown, and Geelong. The others to be preserved include the Black town in New South Wales and Queensland’s Eagle Farm.

When many customers purchase foodstuffs in either supermarkets or any other food outlets, very few check the details on the container concerning the product. OSI Group is a well-established food producer, and marketer and chances are that many people use its products. In its diversification processes, the company set up plants in different countries as well as merging with other like-minded food companies. Among such acquisition took place in Europe between the group and Baho Foods in 2016. The Company, which operates in the Netherlands, has other branches both in the Netherlands and in Germany. Baho Food supplied its products in Europe in more than 18 countries. The merger would boost both the production and sales of both companies.

In Europe, the company bought Flagship Europe to boost the supplies of condiments, pies and poultry products in the region. Through the leadership of Sheldon and McDonald, the merger would help Flagship to market its products in Europe just as they did in Asia, United States, Germany, and Spain. OSI Group maintains its international diversification without forgetting the home market. The company purchased a Chicago plant in June 2016, which was on the verge of collapsing. Tyson Foods was almost to shut down because of high production cost, and nearly 500 jobs would be lost in the process. The acquisition was an advantage to OSI Group because it would expand its operations apart from poultry, which Tyson Foods used to produce. The move would succeed because the plant covered a large area of 200,000 square feet. When the $ 7.4 million deal was reached, all the employees were retained. The continuous growth of OSI is unique because not many companies can manage to remain at the top for all those years.

Check more about OSI Group: https://osigroup.jobs.net/