Eduardo Sirotsy Melzer, also known by his nickname of Duda, is a Brazilian family based business entrepreneur. He’s currently the CEO of Grupo RBS, one of the leading companies in Brazilian news, radio, and television. He’s recently started e.Bricks Digital and e.Bricks Ventures. These companies work in digital media, such as online sales and marketing. The e.Bricks companies also serve as a venture capital resource for established businesses wanting to expand to an online market. To date, e.Bricks Ventures has successfully provided funding in excess of 300 million dollars. Eduardo Sirotsky Melzer wasn’t just born into the business; it was much hard work and education that prepared him for such a noble undertaking.
Duda Melzer began his education in Brazil at the Pontifical Catholic University of Rio do Sul. Graduating at age 27, he then moved on to Harvard University in the US. After his educational experience, he started working as a financial analyst and also as a leader with an “untraditional” media company in New York City. Upon returning to Brazil, he eventually took over as CEO of Grupo RBS, succeeding his uncle Nelson Sirotsky. The company had been started well over a half-century ago by Mauricio Sirotsky Sobrinho, Duda’s grandfather. Check out Valor to know more.
Duda and his family also play an active role in the family’s charity named after Duda’s grandfather. The organization seeks to raise social awareness in cooperation with the government of issues affecting the youth of Brazil. There have been many successful campaigns over the years. The company makes the organization’s information publicly available on its website. Exercising corporate social responsibility and exceptional ethical practices are also things Duda has been recognized for by many organizations. Among these is the Cambridge Institute for Family Enterprise and Ernst & Young. He’s also seen the “tops” list for his entrepreneurial efforts and leadership as well. He’s definitely a “must watch” for any aspiring executive to keep on the radar. You can subscribe on his YouTube account.
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