News is always a closely watched event in the world of business as it has the capacity to influence decisions made in the corridors of major corporate entities and shaking stock markets around the world. That is why you will be right to guess that the news that Lori will exit from CP $ B early this year was not taken so lightly by players in the industry. Speculation on who will fit into her shoes in the agency that she’s been the central force is rife.
Lori Senecal is a name associated with success in the advertising world. Before working with Co- Global she was the co- founder of the House Worldwide and prior to that worked Publicis where she rose the ranks to be a chief operating officer. Her appointment therefore in 2015 to head the new structure Co- Global did not surprise many. Known for characteristic appetite for attempting new ventures and uneasiness in a comfort zone made her the correct choice.
That she managed to sign a business deal with the American Airline is not the major show of her prowess but that she actually managed to snatch the deal away from TM another advertising giant who did business for American Airline for 25 years. The deal showed the confidence that business world bestowed on her.
According to mediapost.com, the McGill University graduate has bagged several awards for example in 2013 she received honors at the AWNY Game Changer Awards with a Quantum Leap award for innovation and leadership, and in 2014, in 2016 under her leadership SP $ B was honored as the “Creativity Innovator of the Year” as she was identified among only four executives to pay attention to this year, Lori was also named among AdAge’s “Women to Watch.” She sits in the Ad Council BOD.
That Lori has left a trail of success in the industry is not something you can wash away anytime soon. The clinching of successful deals like the Infiniti, Hershey and Paypal accounts proves that one needs extra ordinary prowess to outsmart players in the industry. Follow Lori on Twitter.